Jonathan Schwartz and Blogging
Interesting article from the Daily Telegraph on Jonathan Schwartz and blogging.
One paragraph: “For Mr Schwartz, blogs are a vital management tool and give his firm a competitive advantage. ‘It is such a natural extension of what I do now,’ he says. ‘Leadership is all about communications, it’s what leaders do. Almost by definition your set of responsibilities comes down to who you pick to work for you, how much budget you give them, and then what do you say all day long when you are trying to motivate change and drive people forward. So blogging is a tool that, especially for leaders, is critical to amplify your communications.'”