Have you ever ordered online and then driven to the store to pick up your merchandise? It works nicely if you need something in a hurry.

Best Buy’s invitation to “Buy online – pick up in store” or similar offers from other vendors presents an interesting need for Identity synchronization.

When a customer order online, he or she will present digital credentials of some sort to place an order. To pick up an order at the store, that customer will probably present a drivers license or some other physical identification. Physical Identities and Digital Identities in this case need to be in sync.

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Digital Identity,
Identity Management,
Sun Microsystems,
Best Buy