The usual business drivers used to justfiy Identity Management projects are:

• Improved Regulatory Compliance
• Reduced Operational Costs
• Enhanced Information Security
• New Business Opportunities

It occurs to me that the first three drivers are like the San Antonio Spurs: deadly efficient, predictable, boring winners. The fourth driver is like the Phoenix Suns: incredibly exciting, up-and-coming, but still seeking the brass ring.

I predict, however, that this fourth driver, New Business Opportunities, like the “new age,” high octance NBA teams, will become the high profile winner before long. I recently gave a presentation entitled, “Identity-Enabled Business” to a group of telecommunications executives. The concept resonated. Today, I was asked back for a repeat performance for another group. Pretty exciting stuff.

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