This afternoon I spent an enjoyable hour listening to the Sun-sponsored “Socially Speaking” radio show on BlogTalkRadio.  Sumaya Kazi, Sun Microsystems Senior Social Media Manager, interviewed new media consultant David Spark talk about improving marketing “storytelling” by leveraging social media. 

A couple of intriguing concepts proposed by David Spark:

1. “‘Be the voice‘ – Build your business by becoming your industry’s thought leader.”
2. “Create social content that directly supports your sales efforts.”

This was a good example of using social media to promote social media concepts.

Technorati Tags: Social Media, Socially Speaking