In today’s hyper-connected, web 2.0 world, it is increasingly crucial for companies to interact with their customers through highly personalized, context-aware, blended services on whatever device or devices those customers choose – the  "screens of our lives."  It seems sometimes that the rising generation of young people have developed intimate relationships with the entire range of online devices.

Perhaps Jeremy Duncan of Zits comic fame, takes this a bit to the extreme.

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