My last post highlighted the well-publicized Epsilon data breach that affected so many consumers like me.

But what if a company forgets to tell its customers?

That may have happened to me. Our family probably does over 80% of our grocery shopping at Fry’s Food Stores, owned by The Kroger Co. I’m quite sure they have my email address, because of their store affiliate card program. However, when Kroger was victimized by the Epsilon data breach, I did not get a notification or apology from Kroger.

Does that mean they don’t care, or by some stroke of luck, my email address wasn’t compromised? I may never know … but will wonder.