Levi’s blue jeans have been a staple in my life for a long time.  Today I am wearing a new pair I bought last week. The Levi’s brand is quintessential Americana. In fact, complex.com dubbed Levis as the eighth most iconic brand of all time!

Today, we celebrate the birthday of Levi’s. According to History.com:

On this day in 1873, San Francisco businessman Levi Strauss and Reno, Nevada, tailor Jacob Davis are given a patent to create work pants reinforced with metal rivets, marking the birth of one of the world’s most famous garments: blue jeans.

The pair of Levi’s I am wearing now don’t have classic copper rivets, but I like the comfort and fit. I suppose that wearing Levi’s is the closest I’ll ever come to being “hip.”