At the recent Catalyst Conference, two of the people I met over lunch were a VP of SunTrust Bank and a consultant from Cybertrust, an information security services firm. “SunTrust” sparks an old-school image of strong vaults and federal deposit insurance, of stern, trustworthy bankers and kind, but firm tellers, all elements of a aura of invincible security that would cause someone to trust the bank enough to deposit hard-earned money.

On the other hand, the name “Cybertrust” attempts to create the same compelling image of invincible security in the online world – with protective measures invisible to most eyes.

This interesting contrast between the virtual and the tangible highlights a striking similarity – that Trust is the focal point. Institutions seek to establish trusting relationships with their customers in order to enable meaningful commerce. This concept is at the heart of our business.

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SunTrust Bank,
Cybertrust