Klout vs. Value
I recently stumbled across an interesting site, Klout.com, which analyzes a Twitter account’s history and assigns a “Klout Score,†which is purported to be a “measurement of your overall online influence.
Of course, my inquisitive nature as it is, I had to try it for my Twitter account, @mgd. The results were not great, but respectable, I suppose:
By contrast, the Klout Score of my favorite Phoenix Suns tweeter, Jared Dudley, was 70.
The three major components of the score are:
- True Reach – the real size of your engaged audience.
- Amplification Probability – the likelihood that your content will be acted upon.
- Network Influence – the influence level of your engaged audience.
Additionally, Klout offered a categorization for my twitter account.
I am certainly not a celebrity, but I do try to be consistent and focused. I have a small number of followers who seem to be fairly well engaged.
For example, after I had received my Klout store, I joked on Twitter,
“Let’s hope that low @Klout doesn’t mean low worth.â€
An “engaged†Twitter follower responded with this encouraging note:
“@mgd I’m sure our worth as human beings is not related to Klout. :)â€
That was certainly good news. I am glad that my intrinsic worth really isn’t dependent on my Twitter Klout score. I was reminded of the profound observation printed on a framed picture my wife gave me many years ago:
“In a hundred years from now it will not matter what my bank account was, the type of house I lived in, or the kind of clothes I wore. But the world may be much different, because I was important in the life of a child.â€
The bottom line? Klout is interesting, but has little to do with my value as a human being and the impact I can make on things that really matter.